🤹 RhetorAI – The Art of Being Right
Transform “The Art of Being Right” by Schopenhauer into an AI tool that can identify in real time the rhetorical techniques used on television, radio, or in podcasts whether in political communication or public relations.
Warith Harchaoui
Bachir Zerroug
“True subtlety lies less in what one proves than in how one presents it.”
— Arthur Schopenhauer, The Art of Being Right
Develop an AI system capable of listening live or analyzing recordings of TV shows, podcasts, or lectures, then automatically annotating passages according to more than twenty rhetorical stratagems described by Schopenhauer: argument inversion, hasty generalization, appeal to pity, ad hominem attack, and more.
RhetorAI
Project Sheet in the style of Guy Kawasaki
⚠️ Problem / Opportunity
- Speakers in politics and PR use subtle techniques to persuade without the audience noticing.
- There is a lack of automated tools to detect these rhetorical devices in real time on audiovisual media.
💡 Value Proposition
- A real-time AI module that annotates audio/video streams with the identified rhetorical techniques.
- An interactive dashboard to visualize the frequency of techniques used, with comparisons by speaker, topic, or media outlet.
- Easy export of reports for journalists, political analysts, and communication agencies.
🔧 Secret Sauce
- Alignment of large language models (LLMs) with an ontology of 38 rhetorical techniques drawn from Schopenhauer.
- Multimodal fine-tuning (audio + transcript + time-codes) to capture prosodic cues and word choices.
- An open-source pipeline that can be deployed locally to ensure the confidentiality of protected broadcasts.
💰 Business Model
- SaaS licensing for media outlets and PR agencies.
- Community open-source version with paid premium modules (integrations, SLA, support).
📣 Marketing
- Partnerships with journalism schools and communication research institutes.
- Live webinars demonstrating rhetorical analysis on flagship broadcasts.
- GitHub community for contributions and benchmarking.
⚔️ Competition
- Basic speech-to-text analysis tools with keyword spotting.
- Fact-checking platforms that do not cover rhetorical devices.
- Our advantages: rhetorical specialization, real-time analysis, open-source.